An all inclusive mug organisation system which provides safety and assurance. Prevents mugs slipping & breaking from the top cupboards (Shortlisted for High Street Retailer)

  • Solidworks
  • Keyshot
  • 3ds Max
  • Concept Development
  • Design Engineering
  • Retail Merchandising
May 2021

Simply Attainable.

Sydney Improves usability & incorporates seamlessly into the household for Meticulous Mums + Pushed Parents with Young families. Who’ve managed to stay tidy and organized despite a busy household.

hero min min

hero1 min min

untitled 42 min min

untitled 43 min min

untitled 25 min min

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untitled 40 min min

Household Blend



Consumer Profile
  • 64% of women fear items breaking when reaching for top cupboards.
  • 1 in 4 struggle to see past the first row of mugs.

context min min

Context 2

Ideation Process

Generating Initial idea's to implement security at a low price point.

sketches min


Testing & Development
  • Optimum retrieval & mug security from exploring a range of form factors.
  • An inclusive design derived from observing use within different types of cupboards.
  • Heights considerations at which users retrieves then organises mugs back.

layer visibility min min

prototype min min

Stress Testing

sssimulation min min


Detailed Drawings

Contact to view technical drawings. Click here

mug boa min min

mug ga drawing 2 min min

Let's collaborate
Get in touch, lets do something amazing!