Simply Attainable.
Sydney Improves usability & incorporates seamlessly into the household for Meticulous Mums + Pushed Parents with Young families. Who’ve managed to stay tidy and organized despite a busy household.
Household Blend
Context
Consumer Profile
- 64% of women fear items breaking when reaching for top cupboards.
- 1 in 4 struggle to see past the first row of mugs.
Ideation Process
Generating Initial idea's to implement security at a low price point.
Prototype
Testing & Development
- Optimum retrieval & mug security from exploring a range of form factors.
- An inclusive design derived from observing use within different types of cupboards.
- Heights considerations at which users retrieves then organises mugs back.
Stress Testing
