Brief: Examine current design aspects, materials, & manufacturing implications. Using digital tools, optimize the frame in performance, weight & cost to create a viable manufacturable concept.

  • Solidworks Simulation
  • Flow Analysis
  • 3Ds Max
  • Keyshot
  • Photoshop
  • Procreate.
  • Concept Development
  • Model Prototyping
  • CAD Rendering
  • Sketch ideation
April 2021

Comfortable Commute.

A City Commuter For Professionals

Concept bike model render

Folded 1

Electrical Details

  • Bosch Active Line Pedal Assisted Motor
  • Smooth delivery up to a max 25 km/h.
  • Enhanced sensation of riding a normal bike
  • Replaceable 300wh Li-ion battery up to 70km range
  • 8 Hour fast re-charge provides 4x full commutes

A Professionals Commute

Comfortable urban mobility yet practical and stylish in experience


Market / User Analysis

Formulated by existing market drivers, detail user personas & a range of requirements. Allowing a tailored design specifically for inner-city riding.

ebike researching min

The Process

Initial Concepts

An appeal to existing, but also newer advocates who are not avid cyclists. A fluid design that fuses performance with a simplistic professional look serving a dual-end use, which provides a smooth transition that goes from bike to boardroom. Combining a base of neutrals for a sophisticated palette.

ebike sketches min

Ergonomic Testing

Riding Suitability

Tweaked & tested to accommodate suitability for all sizes & riding styles, making every trip a delight. Reach any destination effortlessly.

ebike ergonomic testing min

Mechanical Testing

Factor of Safety Plot

Lightweight 7kg frame with a safe high load capacity at minimal displacement. Stress tested quick release hinge, saddles & forks.

ebike mechanical testings min

Production Report

Written report

Concept to market. Get in touch to read full production report. Click here

ebike manufacture report min



View GA technical drawings. Click here





Concept bike model render

Let's collaborate
Get in touch, lets do something amazing!